bn:02574358n
Noun Concept
Categories: Supply chain management, Strategic management
EN
Push–pull strategy  Pull-marketing  Pull inventory  Pull marketing  pull strategy
EN
The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing and in the hotel distribution business. Wikipedia
Definitions
Relations
Sources
EN
The business terms push and pull originated in logistics and supply chain management, but are also widely used in marketing and in the hotel distribution business. Wikipedia
business strategy analyzing whether control information flow follows the flow of goods (push) or flows in the opposite direction (pull) Wikidata