bn:00626744n
Noun Concept
Categories: History of business, Marketing
EN
history of marketing  evolution of marketing  production orientation  Robert J. Keith
EN
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. Wikipedia
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EN
The study of the history of marketing, as a discipline, is meaningful because it helps to define the baselines upon which change can be recognised and understand how the discipline evolves in response to those changes. Wikipedia
Academic discipline studying the history of marketing practice and thought Wikidata