bn:00365318n
Noun Concept
Categories: All Wikipedia articles written in American English, Articles with short description, Branding terminology, Product management, long volume value
EN
umbrella brand  family brand  family branding  umbrella label
EN
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Wikipedia
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EN
Umbrella branding is a marketing practice involving the use of a single brand name for the sale of two or more related products. Wikipedia
An overarching brand Wikipedia Disambiguation
marketing practice involving the use of a single brand name for the sale of two or more related products Wikidata
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