bn:00026718n
Noun Concept
Categories: Product management, 20th-century neologisms
EN
device  gimmick  twist  gimmicks  Gimmik
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EN
A gimmick is a novel device or idea designed primarily to attract attention or increase appeal, often with little intrinsic value. Wikipedia
Novelty feature in marketing, magic/illusion, and psychology. Wikipedia Disambiguation
novel device or idea designed primarily to attract attention or increase appeal Wikidata
A technique that an author or speaker uses to evoke an emotional response in the audience; a rhetorical device. Wiktionary
A clever ploy or strategy. Wiktionary
Clever ploy or strategy. Wiktionary (translation)
EN
He would stoop to any device to win a point WordNet 3.0 & Open English WordNet
It was a great sales gimmick WordNet 3.0 & Open English WordNet
A cheap promotions gimmick for greedy businessmen WordNet 3.0 & Open English WordNet
The contest was a gimmick to get people to sign up for their mailing list. Wiktionary
WordNet 3.0 & Open English WordNet
Wikipedia
EN
Wikidata
EN
Wiktionary